ByAcacia Deadrick|Updated: April 4, 2023 6:28 pm EST
Totally in love with Sephora? We're right there with you. The beauty giant has left a major impression on our hearts, minds, bodies, and bank accounts, and we don't foresee that changing any time soon. But honestly, we're okay with it. The French-born chain is one of the most profitable beauty stores in the world, and it's got quite the chokehold on American consumers.
As a beauty retailer, focusing on the American market is smart. The beauty industry is a multi-billion dollar business, and the United States leads in those sales. We Americans just want to be beautiful, and many of us turn to Sephora for help in that endeavor.
And though many of us have spent ample time and money at Sephora — and we're probably quite familiar with the brands it carries — there's still so much more to uncover about the beloved beauty store. From its history to its future, we've amassed all you need to know about Sephora to appreciate it (though selling beauty products is enough to appreciate it already). Let's dig into some facts about Sephora.
Sephora's name is of Greek origin
If you first heard of Sephora and thought that you'd never heard that word before, you would be correct. Sephora, though part of the lexicon now, is a world that no one was familiar with before 1970 because it's a made-up word. The founders of Sephora combined a couple of Greek words to create their business's name.
Back in 2010, Sephora gave us a linguistic lesson via Twitter sharing, "In case you're wondering: The etymology of Sephora: Sephos (Greek for beauty) + Zipphora (wife of Moses known for her beauty) = Sephora." So there you have it — it's a portmanteau of Sephos and Zipphora.
Sephora isn't the only prominent business to derive its name from the Greek language. Nike,Hermès,and Pandora all have Greek origins, too. Nike andHermès, of course, were a Greek goddess and god, respectively, while Pandora was, according to Greek mythology, the first mortal woman responsible for releasing evil into the world. Sick move, Pandora.
Its parent company owns some seriously luxurious brands
Like many of our favorite major retailers in the United States, Sephora belongs to a conglomerate — but not just any conglomerate. Sephora's parent company is LVMH, a global organization that specializes in luxury. Under its umbrella are iconic fashion houses like Louis Vuitton, Fendi, and Givenchy, cosmetics brands (some of which are sold at Sephora) like Benefit Cosmetics and Make Up For Ever, and expensive wines and spirits like DomPérignon, Hennessy, and Veuve Clicquot.
And for more than 25 years, LVMH has proudly owned Sephora. The group acquired the cosmetics retailer in 1997,around the same time it became the majority stakeholder in Marc Jacobs.With 75 brands under his belt, it's no wonder LVMH's owner, Bernard Arnault, is one of the richest people in the world. Arnault used money from his father to purchase Christian Dior in the 1980s, and he's been steadily purchasing fine brands ever since.
Sephora is one of the best employers in the United States
David M. Benett/Getty Images
Forbes uses employee feedback to rank large employers in the United States. And if you're looking for a new job, you may want to consider Sephora. According toSephora's website,"Sephora has been recognized by Forbes as one of America's Best Employers four years in a row."
Sephora has also been heralded as a great place for diverse employees. The retailer thrice earned a perfect score on the Human Rights Campaign's Corporate Equality Index, which, per its website, is "the national benchmarking tool measuring policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer (LGBTQ+) employees."
Many employees have personally provided excellent feedback for Sephora, too. As one reviewer on Indeed said, "I really liked my job at Sephora, it gave me purpose as well as great sense of pride. Great management And wonderful growth opportunities. I enjoyed working with the brands and getting to meet new people." If you're a makeup enthusiast, Sephora might just be the employer for you.
It's one of the first e-tailers in history
Michael Blann/Getty Images
Sephora has the distinct honor of being one of the first brands in history to start selling its wares online. Since its creation in 1999, the online store "quickly became Sephora's largest North American store" (per Sephora).It was clearly a good decision for the beauty store to enter the e-tail space.
Sephora was, by no means, the first business to exist online, though. Back in 1982, Boston Computer Exchange conducted business online, per IWD Agency, and in 1992, Book Stacks Unlimited began. Both pioneers pale in comparison to Amazon, though, which was founded just a couple of years later in 1994.
Other websites like eBay and PayPal would soon join Amazon on the internet. Although you can purchase cosmetics through Amazon, Sephora is still one of the world's most popular online beauty stores, besting other beauty retailers like Ulta and Ipsy in page visits.
Sephora employees are expected to be beauty experts
Though you may want a job at Sephora, you might not be qualified yet. The brand distinctly takes its status as a preeminent beauty source seriously, and employees are expected to be experts in the space. The brand takes it so seriously that it created what's known as the "Science of Sephora," per Reference for Business.
The program gives employees the tools they need to serve as beauty experts for the retailer's wide array of clients. It ensures their sales staff have a strong grasp of skin tones, shade matching, makeup application, and its history.
Once upon a time (back in the early aughts), Sephora was so passionate about educating others about beauty that it held Sephora University, a multi-day seminar that included the Science of Sephora and a PhD expert-led course to offer further education on particular beauty topics. Sephora hasn't advertised any such educational opportunities in recent years, though.
Sephora has its own label
Perhaps one of the biggest bones customers have to pick with Sephora is its prices. While individual prices are guided by the brands themselves, Sephora only carries luxury brands, and therefore, the prices as a whole are more expensive than some other beauty retailers, like Sally Beauty or (half of) Ulta. You may wonder if luxury beauty brands are worth the extra money — and if they aren't for you, there are options!
If you want to patronize Sephora but don't want to break the bank, check out its own label, the Sephora Collection. The Sephora Collection includes hundreds of items ranging from beauty products to tools. If your favorite brand sells something that's just a little too pricy, chances are the Sephora Collection has an item that's very similar for a much lower price.
Many of the items are highly rated, too. Some of the Sephora Collection makeup sponges have garnered five-star ratings from buyers, and lots of its lip products have a solid four stars. If you've been dying to try a product but don't want to commit to the price unless you know you'll love it, the Sephora Collection is a great way to get your feet wet.
It has a rich history of perfume sales
Born To Be Blue/Getty Images
Sephora's history dates back to 1969 when Dominique Mandonnaud opened a perfumery in Limoges, France. A decade later, Mandonnaud opened Shop 8, a cosmetics and perfume store that differed greatly in its business model from any other store of its kind in the country. Shop 8 quickly expanded to more locations, and Mandonnaud had his eyes set on further expansion.
In 1993, Mandonnaud's company bought Sephora, which had been in business since 1970 and was also known for its perfume sales. Though Mandonnaud is widely credited with founding Sephora, he only had his hand in the operations for about four years. In 1997, LVMH bought Sephora for 344 million euros.
While Sephora is better known today for selling cosmetics, the retailer still has a stronghold in the perfume industry, and it's even expanded to carry other fragrance options, like candles and essential oil diffusers. If you have a favorite luxury scent, you'll likely be able to find it at Sephora.
It used to offer a subscription box
It seems as though there's a subscription box for everything. For a while, subscription boxes were all the rage, and many businesses built their entire customer base on the paragon. Several other companies tried to get in on the capital, too, like Sephora.
In 2015, Sephora launchedPLAY! by Sephora,a monthly subscription service that sent customers five samples of luxury beauty products. The service cost buyers $10 each month, and it included a makeup bag and selected products based on personal preferences noted at sign-up. If you wanted to skip a month, you could redeem the cost for 50 Beauty Insider (Sephora's rewards program) points.
After nearly five years in service, Sephora did away with the PLAY! program, much to the dismay of some customers. "I really miss PLAY too, and it honestly made me buy many more products that I would have never tried if not for PLAY. Please bring it back!" one longful customer commented on aSephora group forum. While we don't anticipate Sephora returning a subscription box any time soon, several others are still in circulation, like Ipsy and the Allure Beauty Box.
Sephora's mobile app can give you a virtual makeover
In need of a makeup refresh but don't want to go in the store? Sephora's got you covered. The beauty store's mobile app has a Virtual Artist feature where users can try on products virtually. It's a great feature that can prove useful in a variety of situations, like if you're worried about a shade match or don't live close to a Sephora store.
If you'd still prefer to test out products in-store, feel free. Sephora offers test products for browsers to sample before buying, providing that reassurance we all need to make a confident purchase. Even with all the measures employed to ensure customer satisfaction, it's possible you won't love your Sephora purchase. If that's the case, don't worry. The store has a generous return and exchange policy. If you don't love your new lipstick or accidentally grabbed the wrong concealer shade, you can easily make changes in-store, online, or by mail.
The retailer has had its fair share of controversy
Andrew Chin/Getty Images
Most big businesses face controversy at some point, and Sephora is no exception. One of the chain's biggest snafus came in 2019 when R&B singer SZA accused a store employee of racial profiling. The artist tweeted: "Lmao Sandy Sephora location 614 Calabasas called security to make sure I wasn't stealing . We had a long talk. U have a blessed day Sandy." Sephora responded to SZA, ensuring it was looking into the situation, and, per CNN Business, the beauty store closed "all locations" a few months later for its employees to undergo "diversity training."
The following year, Sephora was hit with another bout of controversy. Per Inside Retail, a former store employee accused management at a Melbourne location of bullying and created a website for other employees to share their experiences. A representative of the company told the publication, "At Sephora, we have a zero-tolerance policy towards acts of bullying, harassment, or intimidation and are ardent about creating fun, safe and inclusive environments for our team and our clients, holding all of our interactions to the highest standards." However, the spokesman "would not say" whether the company was taking further steps to address the specific allegations.
Sephora has been hailed as eco-friendly
Consumers want to purchase from retailers that are dedicated to maintaining the planet, not harming it — and one such retailer that's dedicated to maintaining the planet is Sephora. The beauty brand has been lauded for its efforts to remain eco-friendly, and it's even won awards for such actions. In 2015, the brand was given both the Sustainable Brand label and the R Award by Génération Responsable, the latter of which was earned for Sephora's change in display cases that significantly reduced their carbon footprint.
Sephora has taken strides to be responsible in other areas, as well. Per Sephora's website, the cosmetics giant employed the Racial Bias in Retail Study, which "call[s] attention to the inequities of retail shopping experiences for consumers" and "[identifies] actionable solutions to galvanize change." The store now continually reflects on its policies and practices, striving to be equitable toward all communities.
Sephora is moving into the sexual wellness space
Sephora is constantly expanding its shelves, and it recently made its way into thesexual wellness biz. The store now carries Maude products, a brand that sells items like vibrators, lubricants, and body wash. Though Sephora has sold "intimate care" products online for some time,Maude is the first sexual wellness brand to sell in-store.
Sephora joined other major retailers in this venture in 2022, though, as mentioned, its selection was exclusively online at the time. Brands like Dame, another sexual wellness brand, have applauded these major retailers for including their products in their inventory. "Each time somebody puts us in their store, especially a major player like Sephora, it makes it easier for other people to put in their store, easier for investors to invest in us, and easier for customers to buy us," Dame CEO and co-founder Alexandra Fine told The New York Times.
Sephora has a huge partnership with Kohl's
Although Sephora has hundreds of locations across the United States, millions of citizens still lack close access to a physical store. Sephora is doing what it can to right this wrong, though, and it's working with Kohl's to do so. Since 2021, Sephora has been opening locations in Kohl's nationwide, giving customers even more places to browse their favorite makeup and fragrances. When the partnership was first announced, Sephora intended to open 850 Kohl's locations by 2023, and in March 2023, Kohl'sannounced that said goal would be met thanks to plans to soon open another 250 stores.
Kohl's isn't the only retailer where you might be able to find a Sephora. The beauty store has also opened locations inside JCPenney stores since 2006, and there are currently "over 574" locations in the United States, per Sephora's website. Consumers might gravitate toward the Kohl's locations, though. The Sephora spots inside JCPenney are not full-sized; therefore, not as much merchandise can be kept. The Kohl's locations are bigger, allowing more products to be shelved.
It's been recognized for its innovation
Many businesses strive for innovation, but not many achieve it. According to Fast Company, Sephora is one of the businesses that has due to its success in "championing brands." In 2018, Sephora was awarded spot 36 of 50 on theWorld's Most Innovative Companies list, sharing space with juggernauts like Amazon, Spotify, Instagram, and Nintendo.
While several of the company's actions warranted it a slot on the list, one, in particular, stood out: its rollout of Fenty Beauty. Bringing Rihanna's beauty brand to Sephora majorly increased sales. Other ventures that made Sephora stand out included its partnerships with Pat McGrath Labs and Huda Beaty, as well as the creation of its Beauty Insider Community, which is intended to enhance the customer experience on the business's mobile app and website.
Innovation wasn't a happenstance for Sephora — the brand has intentionally worked toward providing customers with a better experience. In 2015, per LVMH,Sephora created the Sephora Innovation Lab, a space used to test new ideas before implementing changes throughout the store. This practice has led to "several successful concepts," per the conglomerate, like a "high-end gift wrapping service" andthe "Mini Beautic Smart Sampling distributor."
Sephora has a program to bolster diverse brands
John Lamparski/Getty Images
Getting your product sold at Sephora is no easy feat, but the chain is making it easier for brands, particularly diverse brands, through programs like Sephora Accelerate. Sephora is dedicated to ensuring 15% of its merchandise is from brands owned by people of color, and to help achieve that goal, it began Sephora Accelerate, which offers start-ups and businesses with narrow distribution the opportunity to work with Sephora executives to better their business and hopefully one day be sold at Sephora.
"At Sephora, we strive to inspire change for the beauty industry at large by taking a leadership position in further diversifying our product assortment,"Artemis Patrick, Sephora's global chief merchandising officer, said of Sephora's program on its website. "We are committed to leveraging the powerful skill sets and expertise of our internal teams, as well as external advisors, to help build an eco-system that supports the unique needs of our diverse brands,"
Sephora and Ulta are major competitors
All beauty lovers know that Sephora isn't the only store that sells beauty items — and it might not even be your favorite. A major competitor of Sephora is Ulta, a retail beauty chain that's been in business since 1990. Though both sell beauty products, the two stores have some major differences.
For starters, there are more Ulta locations in the United States than Sephora. Ulta has 1,355 stores, while Sephora has just over 500 (though that number is quickly increasing thanks to its deal with Kohl's). However, Sephora has locations all over the world, with over 2,7000 stores nationwide — whereas Ulta is a United States-based retailer.
The two chains also differ in their merchandise. While Sephora is known for exclusively selling prestige beauty products, Ulta has a mix of prestige and drugstore items, giving shoppers far more budget-friendly options than its competitor. Despite its competition with Ulta, Sephora has carved a seemingly indelible spot in the beauty industry, raking in billions year after year and serving as a haven for anyone who's beauty obsessed.
Sephora is owned by luxury conglomerate LVMH as of 1997. The name comes from the Greek word meaning beauty, sephos, and the Greek spelling of Zipporah (Greek: Σεπφώρα, Sepphōra), wife of Moses, described in midrash, aggadah and Targum Onkelos as beautiful.What's the story behind Sephora? ›
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted ...Why is Sephora famous? ›
The Sephora collection is famous for offering a variety of beauty products at affordable prices for loyal customers.How well known is Sephora? ›
How popular is Sephora in the United States? In total, 28% of U.S. beauty and health online shop users say they like Sephora. However, in actuality, among the 74% of U.S. respondents who know Sephora, 38% of people like the brand.What was Sephora's original name? ›
According to the company history, what is now Sephora started out as a small perfumery in Limoges, France, called Shop 8. Dominique Mandonnaud wanted to provide a place for customers to try out the products before making a purchase, something almost unheard of at the time.What is the meaning of the Sephora logo? ›
The Flame Symbol
The first thing that comes to mind is that the shape of the flame refers to the brand's name. And it is really so. At the same time it also resembles a strand of wavy hair. The symbolism behind this image is freedom of choice and creativity, as the company states it.
Sephora believes in a world that champions all beauty. A world where each one of us feels celebrated for who we are, not what others would like us to be. At Sephora, our commitment is to offer the most unique and special selection in prestige beauty.Where is the biggest Sephora in the world? ›
World's Largest Sephora Store: Kuala Lumpur, Malaysia.How does Sephora attract customers? ›
Through influencer marketing tactics, shoppers can visualize the products' use by people they follow and trust. In addition to this, Sephora posts tutorials, virtual try-on, and other advertisements on their website. In stores, consumers can try beauty products and even get their makeup done.What is Sephora's brand personality? ›
Now, regarding the internal component of the Brand Identity, Sephora adopts a character by interiorizing a brand Personality, which defines it as “Bold, fashion and edgy”.
SEPHORA competitors include Urban Decay Cosmetics, Nordstrom, MAC Cosmetics, Ulta Beauty and Macy's. SEPHORA ranks 1st in Pricing Score on Comparably vs its competitors.What is Sephora's weakness? ›
Weaknesses. High prices: Sephora primarily serves premium products and is thus highly priced compared to other brands. So, the products are not affordable to all masses. It could be a significant drawback limiting the generation of revenue.What rank is Sephora beauty? ›
In 2019, Sephora announced a new tagline and manifesto, "We Belong to Something Beautiful," to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas.Who is Sephora's target market? ›
Sephora understands that its target demographic are young millennials who are incredibly tech-savvy, not specifically loyal to any one brand, and constantly on the lookout for the next beauty item that's all the rage.What does the name Sephora mean in the Bible? ›
Sephora gets its name from a blend of two words. The first is the Greek word "sephos," which means "pretty," and the second is the name "Zipporah" who, according to the Bible, was the wife of Moses known for her beauty.What does green at Sephora mean? ›
The green Clean at Sephora seal is a quick heads-up to shoppers that a product is formulated without certain ingredients, and the products that have since earned it are legit.What does clean at Sephora logo mean? ›
When you see the Clean at Sephora seal in stores or on our product pages while browsing, it simply means that these products are formulated without certain ingredients you might not want. * Some of these ingredients include sulfates, mineral oil, phthalates, significant amounts of synthetic fragrance and more.What font does Sephora use? ›
Sephora Sans is an extremely versatile typeface and can be used on any of the brand's applications, whereas Sephora Serif Text was designed for longer text, with high legibility in small sizes.”What is unique about Sephora? ›
Every Sephora has three worlds: fragrance, skincare, and color cosmetics. “At Sephora, we want every client to have the best experience possible, so our cast members are hired, trained, and certified to be experts in a specific world, like fragrance, color, or skincare,” Razzano says.
The Sephora business model uses the 4 Ps for marketing. They are Product, Price, Promotion, and Placement. The use of this mix allows the organization to position itself competitively and achieve its business targets.What is Sephora's ethics statement? ›
Commitments. As the only truly global retailer, we can dare to change the way the world sees beauty, and we're committed to making a difference for our employees, our consumers, and our communities. Sephora believes in championing all beauty, living with courage, and standing together to celebrate our differences.Is Ulta bigger than Sephora? ›
Founded in 1990, Ulta Beauty is the nation's largest beauty retailer, with more than 1,300 stores across all 50 states, and the recently launched Ulta Beauty at Target in 100 Target locations.Is Sephora or Ulta higher end? ›
Brands and product selection
Generally, Sephora stocks more high-end brands and Ulta more drugstore options. Sephora: Sephora carries hundreds of brands, along with its own private label.
Walgreens Boots Alliance Inc is the leading health & beauty retailer in the world (by retail sales). The company reported revenues of $132,703 million for the fiscal year ended August 2022 (FY2022), an increase of 0.14% over FY2021.Does Sephora use influencers? ›
Sephora, a top beauty industry company, has extended its contract with Cure Media, for the Swedish market. The collaboration, which started in fall 2022, has helped Sephora boost its online presence and increase brand preference by working with skin and beauty influencers.How does Sephora give back to the community? ›
For every hour a Sephora employee volunteers at an eligible nonprofit organization, we donate $10 to an eligible charity of their choice. Together we're making a more beautiful world.How does Sephora prevent theft? ›
Surveillance cameras are also placed in Sephora stores, for the purpose of preventing and investigating inappropriate incidents or behaviours, or for preventing and investigating attempted theft or fraud within the stores in question or for special events organized by Sephora.What are the five brand personality traits? ›
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and sophistication. Customers are more likely to purchase a brand if its personality is similar to their own.What is Sephora interview questions? ›
Interview questions at Sephora
They asked me about customer service, know products and others. They asked about prior experience, how I'd handle certain customer service situations, and what kinds of things I'd like to do there.
Sephora named biggest U.S. beauty retailer of 2022: report.Who is the biggest beauty online retailer? ›
Sephora.com is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in the U.S., with a revenue of US$2,300 million in 2021 generated in the U.S., followed by ulta.com with US$1,889 million.Which came first Ulta or Sephora? ›
America's beauty queens, Ulta and Sephora, have been going head-to-head in the U.S. market since Ulta launched in 1990, and Sephora opened its first store in SoHo in 1998, and online in 1999.What is Sephora's competitive advantage? ›
Sephora manages prices and can set competitive prices through low overhead costs due to operational efficiency. With low operating costs, it is possible to attract retailers more and maintain customers' buying decisions on Sephora's products.What is Sephora's leadership structure? ›
In addition to the CDO who oversees all things digital, Sephora is run by a core team of C-level executives and senior vice presidents who manage the functional areas of the business, such as eCommerce and retail.
There are three tiers of membership in the Program: Insider, VIB and Rouge. Achieving VIB or Rouge status requires a minimum spend per year, as explained below. All membership tiers enjoy a variety of benefits made available by Sephora in its sole discretion from time to time (“Benefits”).What is the biggest beauty company? ›
- The beauty industry generates over $100 billion in revenue worldwide (Statista) ...
- L'Oréal is the leading beauty products company with over $35 billion in global sales (Statista) ...
- North Asia represents 35% of the global beauty market (L'Oréal)
L'Oréal is the no. 1 beauty company in the cosmetics industry, with its annual beauty product sales of over USD 29.4 billion. The company sells products in all cosmetic categories, including makeup, skincare, haircare, sun care, fragrances, and hygiene products.What is the most valuable beauty company? ›
L'Oréal (brand value up 10% to US$11.2 billion)remains the world's most valuable cosmetics brand.What does Sephora mean in Hebrew? ›
The name Sephora is primarily a female name of Hebrew origin that means Bird. From the old Hebrew names Tzipporah or Zipporah.
Or worse, beauty consumers might have defined it as an acronym for Union Leaders Training Award or Union Labor Temple Association or Utah Land Title Association — before recognizing it as the beauty products retailer it was.Is Sephora owned by Louis Vuitton? ›
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.Are Sephora and Ulta owned by the same company? ›
Sephora and Ulta the same company department stores as distributors of beauty products, both are Purchase deal and now owns Hourglass Cosmetics two companies - Ulta and Sephora owned by American.What does Sephora mean in the Bible? ›
Sephora gets its name from a blend of two words. The first is the Greek word "sephos," which means "pretty," and the second is the name "Zipporah" who, according to the Bible, was the wife of Moses known for her beauty. Photo courtesy of Nelson Cupeles.What is the biblical Hebrew word for bride? ›
The word Kallah is always written with ה as in כלה. It's the Hebrew word for "bride".What is the biblical Hebrew for beautiful? ›
– יופי! The word יופי literally means beauty, as in שֶׁקֶר הַחֵן וְהֶבֶל הַיֹּפִי – charm is deceptive and beauty is fleeting (SHEH-kehr hah-KHEN veh-HEH-vel hah-YOH-fee), from the Biblical book of מִשְׁלֵי (meesh-LEH-ee) – Proverbs. יופי is a noun communicating an abstract concept.Which is better Sephora or Ulta? ›
If you're looking for more prestigious brands and sophisticated employees who are true makeup connoisseurs, Sephora has the edge. But if you're looking for one-stop shopping that includes salon services and drugstore brands alongside a more relaxed environment, Ulta Beauty should top your list.Is Sephora or Ulta cheaper? ›
Although Ulta and Sephora offer many of the same brands and products – Sephora's offering is priced significantly higher than Ulta's. On average, makeup at Sephora is 65% more expensive, the category with the lowest percent change.Does kohls own Sephora? ›
Management plans to have an additional 400 Sephora shops open by late spring 2022 and 250 in 2023. Kohl's owns the Sephora inventory and the two retailers share profits generated by the shops.Does Louis Vuitton make Sephora makeup? ›
Sephora is owned by LVMH Moët Hennessy Louis Vuitton, which is a luxury goods conglomerate. LVMH owns several other brands that are organized into various divisions. Sephora brand, in particular, is organized under the “perfumes and cosmetics” division of LVMH.
LVMH-owned Sephora announced the acquisition of Feelunique back in July 2021, taking on its 35,000-strong product cosmetic and fragrance portfolio and 1.3 million active customers.Can you use a Sephora gift card at Ulta? ›
They are only accepted in Sephora stores for merchandise purchases.Is Sephora still popular? ›
2700 stores, 35 countries, top class e-commerce website, thousands of employees and revenue worthy of more than millions. This is Sephora, one of the most popular beauty brand and cosmetics retailer over the world.Are Ulta and Sephora rivals? ›
SEPHORA competitors include Urban Decay Cosmetics, Nordstrom, MAC Cosmetics, Ulta Beauty and Macy's.